Founded in 2025, Velar is a Vietnamese brand specializing in importing and distributing premium kitchen appliances, stainless steel cookware, cabinet accessories, and household essentials from leading home appliance industries around the world. With a mission to bring Vietnamese consumers smart, durable, and elegant kitchen solutions, Velar is committed to becoming a symbol of quality and modern living in every Vietnamese home.

Mission & Vision

From day one, Velar has defined its mission as:
“Creating the perfect kitchen space – where every product is not just a cooking tool, but a source of inspiration.”

We believe the kitchen is the heart of the home — a place that connects families and reflects each household’s lifestyle. Therefore, Velar always prioritizes quality, aesthetics, and user experience in every product we select and distribute.

With a long-term vision, Velar aims to become one of Vietnam’s most trusted importers and distributors of kitchen appliances, contributing to elevating living standards and shaping the trend of “Modern Kitchen – Refined Living” for Vietnamese consumers.

Products & Unique Values

Velar’s product portfolio is thoughtfully developed and diverse, including:

• Premium stainless steel cookware featuring modern design, optimal heat distribution, and exceptional durability.

• Smart kitchen cabinet accessories that optimize space and enhance convenience in daily use.

• Imported household appliances and tools, characterized by European-inspired sophistication, elegance, and modern style.

Every Velar product is carefully selected from reputable international brands and manufacturers, undergoing strict quality control to ensure the highest standards of safety, durability, and aesthetics.

Velar is not merely a provider of products — we offer holistic kitchen solutions, where every detail is refined to bring comfort, efficiency, and complete emotional fulfillment to the user.

Development Orientation

In a rapidly evolving household appliance market with increasing quality demands, Velar continuously adapts to new trends, expands its product portfolio, and strengthens its nationwide distribution network.

We are committed to supporting customers, partners, and distributors with flexible cooperation policies, professional services, and dedicated after-sales care.

Looking ahead, Velar aims to build a comprehensive kitchen ecosystem—integrating design, functionality, technology, and aesthetics—to provide complete solutions for all kitchen spaces, from family homes and luxury apartments to real estate projects and restaurant chains